Updated location reports

Location reports from perer050308

Location Reports

Sydney's Restaurant:


Sydney's is a restaurant located in Southgate. We chose to ask this restaurant as it is local and would therefore be easy to get to. It is also a nicely decorated and lighted restaurant. Therefore, we called the restaurant and explained that we were A2 Media Students and described what we wanted to do and when we would prefer to do it. They then agreed to let us film there.



Groveland's Park:

Groveland's Park is again situated in Southgate which would therefore mean that it is easily accessible. Consequently, we would be able visit it often if we needed to re-film as we have two scenes in the music video which are set here.

Southgate:













Southgate is a local area to both of our group members. It would mean that filming would be easy and the location also matches what we had in mind when drawing our storyboard. The particular road where we decided to film isnt busy which is an advantage because otherwise filming would be slightly more challenging.

Casting Notes

Name: Hilary Arredondo

Age: 22

Role: Main female character

We chose Hilary to play this role because she has had experience in front of a camera before as she does modelling and would therefore not be as shy as someone who has never been in front of a camera before.She fits our target audience as she is in her early 20s. Also, she is a beautiful girl which is a common feature of RnB music videos.

 

Name: Hakan Aydan
Age: 22
Role: Main male character

As Hilary's partner, we believed it would be a good idea to use Hakan as the main male character. This would make acting easier and more comfortable for the couple. Also, Hakan fits our target audience because he is attractive and young. In addition, he has done GCSE drama which would be useful when acting.

 

 

 

 

 

This is the couple we will be using for our music video. We chose them as it would be easy to communicate with them due to the fact that Hilary Arredondo is related to a member of our group (Beatriz Arredondo). Also, because they are a loving couple, we thought that it may be less of a challenge for them to act out the scenes as opposed to two actors that are not a couple. 

Costume Ideas

We thought of costume ideas for the different scenes and/or shots so that when we film it, we will have an idea of what we want our characters to look like. Our ideas are shared below.

Changes to the song timing

We attended a study day, based around the production of music videos, at the BFI in Southwark. Here, we were advised to keep our song short, with a maximum time limit of approximately three minutes. We realised that our song was a lot longer than three minutes at just over four and a half minutes. To solve this issue, we decided to cut our song in order to make the length shorter. We felt that the perfect timing to cut the song was at 03:13, where we faded the song out.

Also, we were instructed not to have too many different locations. To follow this order, we decided to change location of the scene where Hakan proposes to Hilary. We will film it at Grovelands Park, where we will also film shots 16 to 20. Therefore, we will have one less location which is a positive result.

In addition, we were told that close ups are an essential part of music videos. Therefore, we will be attempting to include many more close ups of our main characters, especially Hilary.

Our Film Treatment

We decided to record our film treatment and you can watch it below:

Also included, are the notes which we used to guide us in what we said...

To get an idea of what other Media Studies students thought of our Film treatment, we asked 3 of them to watch it and comment on one improvement that could be made. Their comments are shown below.
We decided to ask Media Studies students specifically as they are the ones that fit our target audience and have knowledge of what our music video should contain.

The Animatic

Shared below is our animatic:

Our Rnb Music Video Survey Results & Analysis

As we attend a girl's school, it was difficult to approach males and question them in time. Therefore, we used alternative ways to get their opinions across. We used applications such as 'Whatsapp' and various other forms of communication. Some examples are shown below.

1. Whatsapp

 

2. Facebook messenger

3. Text messaging

Analysis of the Survey Results:

 

Our RnB Music Video Survey

Below is an example of the survey we used to question our target audience. We tried to aim it as accurately as possible when handing them out, which will be described in our results.
Our target audience are the younger generation with ages ranging from 16-25. This is because they would be the people who can mostly relate to the lyrics in Beyonce's Brown eyes song - the beginning stages of a relationship.

An example of our Survey:

Storyboard

Please note that the two previous posts refer to the initial storyboard and some of the updated storyboards.

 However, due to feedback we gained from our target audience (of the film treatment) and to better our music video, we made further changes to these storyboards.

Consequently, you will experience that our final piece differs, in certain areas, from our storyboards.

Updated storyboard

 We have made some changed to the initial storyboards. Below our images of our updated storyboards.

Storyboard

After getting all our ideas together and sending off the permission letter, we started planning our shots out on the storyboards shown below. The storyboards are ordered by number on the top, ranging from 1 to 4a.

Please note: we crossed out two shots on Storyboard 1a. This is because we drew the shots before matching the timing to it. When it came to deciding on how long to film the shot for, we realised that we'd have to make that particular area of the storyboard shorter in order to match the lyrics.

Beyoncé's history

To gain a greater understanding of Beyoncé's work and music, we researched into her History. We saw how she has changed and all of this successes.

Beyoncé from perer050308

Research of RnB Music Videos

We analysed RnB music videos that were similar to that of our song choice 'brown eyes', this is presented below.

Textual analysis of music videos (1) from perer050308

Letter to Sony Music Entertainment

Before we started producing our music video, we wrote a letter to Sony Music Entertainment - the recording label of Beyonce's song 'Brown Eyes', asking for permission. The letter stated as follows:

Sony Music Entertainment
9 Derry Street London
Greater London
W8 5HY

09^th November 2012

St Anne’s Catholic High School
Oakthorpe Road
London
N13 5TY

 

 Dear Sir/Madam,

 We are writing with regards to Beyoncé Knowles’ song Brown eyes. As A2 Media Studies students at Saint Anne’s Catholic High School for Girls, we have been given the task to produce a music video for a song of our choice.

As a group, we have decided to use ‘Brown Eyes’ as the song to our music video and ask for your permission to do so.

Yours Sincerely,

 

 

Beatriz Arredondo and Roshani Perera.

Mood Board

With inspiration from our initial ideas, along with further ideas, we created a mood board.

Our Initial Ideas

We started off by deciding on which genre we would like the music for our video to be and we chose RnB. This is because we both enjoy listening to music of this genre and are therefore familiar with the codes and conventions of RnB music videos.

Then, we started listening to our favourite songs and chose three which we thought would be convenient to use for our coursework. These were:

1. Beyonce - Brown Eyes
  

2. Beyonce - Dangerously in love 

3. Rihanna - Cry

After a discussion, we felt that Brown Eyes by Beyonce would be the best song to do our music video to.

Once we had decided on which song we were going to use for our music video, we jotted down our initial storyline ideas as shown below...